Disclaimer:

This advertising campaign concept for Miller Lite beer is an independent creative work solely developed by Small Ranch OOH. Miller Lite, its parent company Molson Coors Beverage Company, or its affiliates do not endorse, sponsor, or approve it. All trademarks, logos, and brand names used in this campaign belong to their respective owners. This campaign serves demonstration and portfolio purposes only, and no affiliation or endorsement by Miller Lite or Molson Coors Beverage Company is implied or intended.

Our unique approach to marketing in the Latino/Hispanic culture.

We deeply understand that beer drinking has its own life culture, so we have crafted a campaign explicitly tailored to real Texas beer drinkers and how every market is uniquely different.

Through our research in key markets such as Laredo and the Rio Grande Valley in Texas, we prioritize highlighting genuine and timeless cultural traditions rather than chasing the latest trends. Our approach aims to showcase the true essence of beer drinking deeply rooted in local traditions, creating a platform for conversations and evoking genuine emotions of pride and laughter.

The campaign offers a fresh perspective on reaching the Latino/Hispanic audience, a unique selling proposition that could greatly benefit any beer company. With our creative concepts and the direction of the copy we use, we aim to establish a deep and meaningful connection on a personal level with our target audience.

How do we know?

Because I am a member of the Hispanic/Latino culture and understand it firsthand; I am your target audience growing up in a vibrant Latino community, cerveza played a central role in every celebration, from lively fiestas to intimate family gatherings. The crisp taste of a well-crafted beer combined with the uniqueness of our cultura, has become equivalent to the joy of having family and friends together.

I raise my cold can, Salud!

“El Que Sabe Sabe,”
Arturo Jesus Ferrara
Owner, Small Ranch OOH - Creative Ranch Hand